Block Editor Integration, Custom Blocks, Custom Theme Design
The Birkholm’s Water Ski School website project is one that I am very proud to have in my portfolio. A local business needed a refresh of their website, to keep their reputation in a competitive industry. This client wanted a way to entice users to book trips during the short but busy summer season.
For the new design of the site, I created a mockup of the site using Figma, so the client could simply click a link to see my progress at any time. I wanted to create a custom design that would portray the sense of excitement the user would get from booking a trip from the company. I was able to accomplish this by utilizing bright and vibrant colors, hard defined borders, and modern typography. We were also able to use drone video footage, to further enhance the feeling of excitement for the website visitor.
Like most new sites I create, I developed several custom blocks for the client: the homepage circle images which display an information card on hover, the client testimonials carousel, and more. The Homepage features a hero section with crucial SEO heading text displayed over a background video, the most recent Blog posts, and the client’s latest Instagram posts. Using these elements will help keep the Homepage updated on a regular basis, helping to improve and maintain the client’s established SEO scores.